case studies

Building A Time Series Forecasting Model For Electricity Usage

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Electricity usage patterns are influenced by various factors, including weather conditions, time of day, day of the week and seasonal factors such as holidays. Therefore, to build an effective forecasting model for electricity usage, we need to consider these factors. This article will guide you through the process of building a time series forecasting model using weather data and electricity usage data. But before proceeding, we recommend that you go through this article to gain an overview of time series concepts. It will help you better understand the following.

We start with two datasets: the weather data (weather_data) and the power usage data (power_usage_data). The weather data includes daily observations of various weather conditions, while the power usage data includes hourly observations of power consumption.

# First, let's load the data and inspect it.
import pandas as pd
# Load power data
power_data = pd.read_csv('/mnt/data/power_usage_2016_to_2020.csv')
# Load weather data
weather_data = pd.read_csv('/mnt/data/weather_2016_2020_daily.csv')

 

The power data contains the following columns:

  1. StartDate: The start date and hour of the power usage.
  2. Value (kWh): The amount of power used in kilowatt hours.
  3. day_of_week: The day of the week, where Monday is 0 and Sunday is 6.
  4. notes: Categorization of the day as either ‘weekday’ or ‘weekend’.

The weather data contains the following columns:

  1. Date: The date of the weather data.
  2. Day: This might be a day counter, but we’ll need to confirm.
  3. Temp_max, Temp_avg, Temp_min: The maximum, average, and minimum temperatures for the day.
  4. Dew_max, Dew_avg, Dew_min: The maximum, average, and minimum dew points for the day.
  5. Hum_max, Hum_avg, Hum_min: The maximum, average, and minimum humidity levels for the day.
  6. Wind_max, Wind_avg, Wind_min: The maximum, average, and minimum wind speeds for the day.
  7. Press_max, Press_avg, Press_min: The maximum, average, and minimum pressure levels for the day.
  8. Precipit: The amount of precipitation for the day.
  9. day_of_week: The day of the week, where Monday is 0 and Sunday is 6.

To prepare the data for forecasting, we’ll perform the following steps:

  1. Convert StartDate in the power data and Date in the weather data to datetime format.
  2. Aggregate the hourly power usage data to daily data to match the frequency of the weather data.
  3. Merge the power and weather datasets on the date.

In the next step we will merge the power data with weather data

# Convert 'StartDate' and 'Date' to datetime format
power_data['StartDate'] = pd.to_datetime(power_data['StartDate'])
weather_data['Date'] = pd.to_datetime(weather_data['Date'])
power_data_daily = power_data.resample('D', on='StartDate').sum()
power_data_daily.reset_index(inplace=True)
merged_data = pd.merge(power_data_daily, weather_data, left_on='StartDate', right_on='Date', how='inner')
merged_data.drop(columns=['Day', 'day_of_week_y'], inplace=True)
merged_data.rename(columns={'day_of_week_x': 'day_of_week', 'Value (kWh)': 'Power_kWh'}, inplace=True)

Now that we have a merged dataset, we can proceed with further preprocessing, such as checking for missing values, normalizing the data, and splitting the data into training and test sets.

# Check for missing values
missing_values = merged_data.isnull().sum()
# Descriptive statistics for numerical columns
desc_stats = merged_data.describe()
missing_values, desc_stats

RESULT

(StartDate      0
 Power_kWh      0
 day_of_week    0
 Date           0
 Temp_max       0
 Temp_avg       0
 Temp_min       0
 Dew_max        0
 Dew_avg        0
 Dew_min        0
 Hum_max        0
 Hum_avg        0
 Hum_min        0
 Wind_max       0
 Wind_avg       0
 Wind_min       0
 Press_max      0
 Press_avg      0
 Press_min      0
 Precipit       0
 dtype: int64,
          Power_kWh  day_of_week     Temp_max     Temp_avg     Temp_min  
 count  1550.000000  1550.000000  1550.000000  1550.000000  1550.000000   
 mean     20.681241    69.522581    81.266452    71.731871    63.316129   
 std      13.005544    48.926439    12.718255    12.485566    13.609492   
 min       0.000000     0.000000    34.000000    27.600000     0.000000   
 25%      10.493250    24.000000    74.000000    63.125000    52.250000   
 50%      16.312000    72.000000    84.000000    74.300000    67.000000   
 75%      29.883500   120.000000    92.000000    82.000000    75.000000   
 max      78.225300   144.000000   101.000000    90.000000    83.000000   
            Dew_max      Dew_avg      Dew_min      Hum_max      Hum_avg  
 count  1550.000000  1550.000000  1550.000000  1550.000000  1550.000000   
 mean     66.601935    62.131226    56.921290    92.574839    74.374968   
 std      12.281647    13.628116    15.248287     7.659423    11.705409   
 min      18.000000    13.200000     0.000000    50.000000    31.500000   
 25%      61.000000    54.025000    45.250000    90.000000    67.425000   
 50%      70.000000    66.550000    62.000000    94.000000    75.000000   
 75%      76.000000    73.400000    70.000000    97.000000    82.700000   
 max      83.000000    79.800000    78.000000   100.000000    99.900000   
            Hum_min     Wind_max     Wind_avg     Wind_min    Press_max  
 count  1550.000000  1550.000000  1550.000000  1550.000000  1550.000000   
 mean     51.216774    15.854839     7.736774     1.376774    29.973935   
 std      15.607830     4.843872     2.991458     2.501641     0.166044   
 min       0.000000     6.000000     1.600000     0.000000    29.500000   
 25%      41.000000    13.000000     5.700000     0.000000    29.900000   
 50%      50.000000    15.000000     7.300000     0.000000    29.900000   
 75%      61.000000    18.000000     9.400000     3.000000    30.100000   
 max      97.000000    39.000000    23.900000    17.000000    30.600000   
          Press_avg    Press_min     Precipit  
 count  1550.000000  1550.000000  1550.000000  
 mean     29.903613    29.813355     0.158052  
 std       0.160494     0.774077     0.658718  
 min      28.800000     0.000000     0.000000  
 25%      29.800000    29.700000     0.000000  
 50%      29.900000    29.800000     0.000000  
 75%      30.000000    29.900000     0.020000  
 max      30.600000    30.500000    13.430000  )

 

There are no missing values in our dataset, which is good news.

From the descriptive statistics, we can make a few observations:

  • The Power_kWh data has a wide range, from 0 to about 78.22 kWh. We can investigate the instances of zero usage further.
  • The weather data also shows a wide range of values. However, these are within expected ranges for weather data.
  • The Press_min column has a minimum value of 0, which might indicate some erroneous data, as atmospheric pressure should never be zero.

Exploratory Data Analysis and Visualization

Next, we conduct some exploratory data analysis (EDA) and data visualization. We’ll plot the distribution of daily power usage and some scatter plots to see the relationship between power usage and different weather variables.

import matplotlib.pyplot as plt
import seaborn as sns
# Set plot style
sns.set_style("whitegrid")
# Plot histogram of daily power usage
plt.figure(figsize=(10, 6))
sns.histplot(merged_data['Power_kWh'], bins=50, kde=True)
plt.title('Distribution of Daily Power Usage')
plt.xlabel('Power Usage (kWh)')
plt.ylabel('Frequency')
plt.show()
# Select some weather variables to check their relationship with power usage
weather_variables = ['Temp_avg', 'Dew_avg', 'Hum_avg', 'Wind_avg', 'Press_avg', 'Precipit']
# Create scatter plots of power usage vs. weather variables
fig, axs = plt.subplots(nrows=2, ncols=3, figsize=(18, 12))
axs = axs.flatten() # Flatten to 1D array
for i, var in enumerate(weather_variables):
sns.scatterplot(data=merged_data, x=var, y='Power_kWh', ax=axs[i], alpha=0.6)
axs[i].set_title(f'Power Usage vs. {var}')
plt.tight_layout()
plt.show()

The histogram of daily power usage shows a right-skewed distribution, with most of the values falling between 10 and 30 kWh. There are also a few instances of very high power usage, reaching up to around 78 kWh.

The scatter plots of power usage versus various weather variables suggest the following:

  • Temp_avg: There seems to be a positive relationship between average temperature and power usage. This could be due to increased use of air conditioning on hotter days.
  • Dew_avg: There’s no clear relationship between average dew point and power usage.
  • Hum_avg: There’s no clear relationship between average humidity and power usage.
  • Wind_avg: There’s no clear relationship between average wind speed and power usage.
  • Press_avg: There’s no clear relationship between average pressure and power usage.
  • Precipit: There’s no clear relationship between precipitation and power usage.

These relationships, or lack thereof, can be better quantified using correlation coefficients. Let’s compute those next. After that, we’ll create some lag features for our feature engineering step.

The correlation coefficients confirm our observations from the scatter plots:

  • Temp_avg: There’s a strong positive correlation (0.62) with power usage.
  • Dew_avg: There’s a moderate positive correlation (0.55) with power usage.
  • Hum_avg, Precipit: These have almost no correlation with power usage.
  • Wind_avg, Press_avg: These have weak negative correlations (-0.18 and -0.25 respectively) with power usage.
# Create lag features for power usage
merged_data['Power_lag1'] = merged_data['Power_kWh'].shift(1)
merged_data['Power_lag2'] = merged_data['Power_kWh'].shift(2)
merged_data['Power_lag3'] = merged_data['Power_kWh'].shift(3)

As part of feature engineering, we’ve added three new features: Power_lag1, Power_lag2, and Power_lag3, which represent the power usage of the previous 1, 2, and 3 days respectively. This is based on the intuition that power usage might be auto-correlated, i.e., the power usage of a day might be influenced by the power usage of previous days. These lag features can be very useful for time series forecasting models.

Time Series Decomposition and Stationarity Test

Time series decomposition allows us to observe the trend and seasonality in the power usage data, separate from the random fluctuations. We decompose the power usage time series into trend, seasonal, and residual components.

Let’s decompose our daily power usage time series and visualize the components. We’ll use additive decomposition first, as it’s the simplest and most commonly used method. If the residuals show a pattern, we might need to switch to multiplicative decomposition. For daily data like ours, a common choice for the seasonal period is 7 (representing a weekly cycle). However, this might not be the best choice for all datasets, as the appropriate seasonal period can depend on the specific characteristics of the data.

The time series decomposition has four components:

  1. Observed: This is the original time series.
  2. Trend: This shows the overall trend in the data. We can see a somewhat stable trend in power usage over the years, with some fluctuations.
  3. Seasonal: This shows the seasonal variation in the data. We can clearly see a repeating pattern every 7 days, which indicates a weekly cycle.
  4. Residual: This is what’s left after removing the trend and seasonal components from the original time series. Ideally, the residuals should look like white noise, i.e., they should be random and have no discernible pattern. In our case, the residuals show some patterns, suggesting that there might be some information that is not captured by the trend and seasonal components.

We also test the power usage time series for stationarity using the Augmented Dickey-Fuller (ADF) test. Stationarity is an important characteristic of time series data that most time series forecasting models require. A time series is stationary if its statistical properties, such as mean and variance, are constant over time.

from statsmodels.tsa.stattools import adfuller
# Perform ADF test
adf_result = adfuller(merged_data['Power_kWh'])
# Print test statistic and p-value
adf_statistic = adf_result[0]
adf_pvalue = adf_result[1]
adf_statistic, adf_pvalue

RESULT

(-3.358494489457015, 0.012457836898292775)

The ADF test statistic is -3.36 and the p-value is 0.012. Since the p-value is less than 0.05, we can reject the null hypothesis. This suggests that our power usage time series is stationary and does not have a unit root.

This result is useful for selecting a forecasting model. Many time series forecasting models, such as ARIMA, assume that the underlying data are stationary. This assumption implies that the properties of the time series do not change over time, i.e., the mean, variance, and autocorrelation structure remain constant.

If the data were not stationary, we would need to apply some transformations to make it stationary before using these models. Common transformations include differencing, logarithmic transformation, or square root transformation. In our case, since the data appear to be stationary, we can proceed without these transformations.

However, it’s important to note that even if the overall time series is stationary, there may still be some patterns or structures in the data that these tests cannot detect. For example, there could be patterns that change over different time periods or patterns that depend on external variables. Therefore, we should always perform additional exploratory analysis and feature engineering to capture these patterns, as we have done.

Let’s proceed to the next steps, which include splitting the data into training and test sets, selecting the features to use for modeling and choosing a model for forecasting.

 

 

Model Building and Evaluation

We split the data into a training set and a test set, and then use a Random Forest model as our forecasting model. 

# Split the data into training and test sets
# We'll use the last 365 days of data for testing
train_data = merged_data[:-365]
test_data = merged_data[-365:]
# Select features for modeling
# We'll use the weather variables and the lag features
feature_columns = weather_variables + ['day_of_week', 'Power_lag1', 'Power_lag2', 'Power_lag3']

The data has been split into training and test sets. The training set contains 1,182 observations and the test set contains 365 observations. We’re using the last 365 days of data for testing, which corresponds to approximately the last year of observations.

For our features, we’ve selected the weather variables (Temp_avg, Dew_avg, Hum_avg, Wind_avg, Press_avg, Precipit), the day_of_week variable, and the lag features (Power_lag1, Power_lag2, Power_lag3) that we created earlier.

Next, we’ll proceed to the model building phase. There are many models that can be used for time series forecasting, ranging from simple models like ARIMA to more complex models like LSTM.

Given the characteristics of our data, we recommend using the XGBoost model for this task. XGBoost is a powerful, flexible, and efficient implementation of the gradient boosting algorithm. It’s capable of handling multiple input features, capturing complex relationships, and automatically modeling nonlinearities and interactions between variables.To evaluate the model’s performance, we’ll use root mean squared error (RMSE), which is a common metric for regression tasks like ours. It measures the average magnitude of the model’s prediction errors.

Let’s proceed with the model building using XGBoost.

from xgboost import XGBRegressor
from sklearn.metrics import mean_squared_error
import numpy as np
# Initialize XGBoost model
xgb_model = XGBRegressor(n_estimators=300, learning_rate=0.1)
# Train the model
xgb_model.fit(X_train, y_train)
# Make predictions on the test set
y_pred = xgb_model.predict(X_test)
# Compute RMSE of the predictions
rmse = np.sqrt(mean_squared_error(y_test, y_pred))
rmse

 

13.541792715203322

The XGBoost model has been successfully trained and evaluated. The root mean squared error (RMSE) on the test set is approximately 13.54. This means that on average, our model’s predictions are about 13.54 kWh off from the actual values.

This is a starting point for our forecasting task. We could potentially improve the model’s performance by tuning its hyperparameters, using a more complex model, or engineering additional features. However, these steps would require more computational resources and time.

Feature Importance

We can also examine the importance of each feature in the model. It will provide some insights into which variables are most influential in predicting power usage.

# Extract feature importances
feature_importances = xgb_model.feature_importances_
# Create a dataframe for visualization
importances_df = pd.DataFrame({
'Feature': feature_columns,
'Importance': feature_importances
})
# Sort the dataframe by importance
importances_df = importances_df.sort_values(by='Importance', ascending=False)
# Plot the feature importances
plt.figure(figsize=(10, 6))
sns.barplot(data=importances_df, x='Importance', y='Feature', color='skyblue')
plt.title('Feature Importances')
plt.xlabel('Importance')
plt.ylabel('Feature')
plt.show()

The bar plot above shows the importance of each feature in the XGBoost model.

Here are a few observations:

  • Power_lag1, Power_lag2, and Power_lag3 are the most important features. This suggests that the power usage of the previous 1 to 3 days is highly influential in predicting the power usage of the current day. This is consistent with the intuition that power usage is likely to be auto-correlated, i.e., the power usage of a day is influenced by the power usage of previous days.
  • Among the weather variables, Temp_avg and Hum_avg have the highest importance. This is consistent with our earlier analysis, which showed a positive correlation between these variables and power usage.
  • The day_of_week variable also has some importance, suggesting that the day of the week might have some influence on power usage. This could reflect weekly patterns in power usage, such as differences between weekdays and weekends.

Conclusion

  1. Model Selection: While the XGBoost model we used performed reasonably well, there are many other models we could try, such as ARIMA, SARIMA, or LSTM. These models might capture different patterns in the data and could potentially improve the forecasting accuracy.

  2. Hyperparameter Tuning: We can fine-tune the parameters of our XGBoost model (or any other model we choose) to further improve its performance. This involves systematically searching for the combination of parameters that produces the best results.

  3. Feature Engineering: We could create additional features to help improve the model’s performance. For example, we could create more lag features, rolling window features (e.g., rolling mean or standard deviation), or interaction terms between the most important features.

  4. Model Evaluation: We should continue to evaluate our model’s performance on new data over time. This can help us detect if the model’s performance is degrading and if it needs to be retrained or updated.

  5. Error Analysis: We can analyze the instances where the model makes large errors to understand why these errors occur and how we might improve the model.

  6. Monitoring and Updating the Model: Once the model is deployed, it’s important to monitor its performance and update or retrain it as needed. This is because the patterns in the data might change over time, which could cause the model’s performance to degrade.

Remember that model building is an iterative process. It often involves trying out different models, tuning their parameters, engineering features, and evaluating their performance. With each iteration, we learn more about the problem and improve our solution.

You can get the jupyter notebook and dataset here

 

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Customer Retention in Telecom: A Machine Learning Approach

Customer retention is a critical aspect of the telecom industry. With the high cost of acquiring new customers, it is often more cost-effective to retain existing customers than to attract new ones. Machine learning can play a crucial role in predicting customer churn and helping devise strategies to retain customers. This article provides a comprehensive guide to understanding and implementing a machine learning project for customer retention in telecom, complete with end-to-end code.

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Understanding the Domain: Telecom

The telecom industry is characterized by high competition, with multiple service providers vying for the same customer base. Customer churn, or the rate at which customers stop doing business with an entity, is a significant concern. Factors contributing to customer churn can include service quality, customer care, pricing, and more.

Machine learning can help identify customers at risk of churn by recognizing patterns in customer behavior and usage data. In this article, we’ll focus on building a model to predict customer churn based on their usage data.

To tackle a customer churn problem in the telecom industry, we have employed machine learning techniques on a dataset to predict which customers are most likely to stop doing business with the company.

Data Preprocessing

We started by loading the customer data from a CSV file, which contained a variety of information about each customer including their tenure with the company, monthly charges, total charges, and whether or not they had churned.

  • customerID: A unique identifier for each customer
  • gender: The customer’s gender
  • SeniorCitizen: Indicates whether the customer is a senior citizen or not
  • Partner: Indicates whether the customer has a partner or not
  • Dependents: Indicates whether the customer has dependents or not
  • tenure: The number of months the customer has stayed with the company
  • PhoneService: Indicates whether the customer has a phone service or not
  • MultipleLines: Indicates whether the customer has multiple lines or not
  • InternetService: The customer’s internet service provider
  • OnlineSecurity: Indicates whether the customer has online security or not
  • OnlineBackup: Indicates whether the customer has online backup or not
  • DeviceProtection: Indicates whether the customer has device protection or not
  • TechSupport: Indicates whether the customer has tech support or not
  • StreamingTV: Indicates whether the customer has streaming TV or not
  • StreamingMovies: Indicates whether the customer has streaming movies or not
  • Contract: The contract term of the customer
  • PaperlessBilling: Indicates whether the customer has paperless billing or not
  • PaymentMethod: The customer’s payment method
  • MonthlyCharges: The amount charged to the customer monthly
  • TotalCharges: The total amount charged to the customer
  • Churn: Whether the customer churned or not (the target variable)

Before we can build a model, we’ll need to preprocess the data. This will involve:

  • Encoding the categorical variables
  • Converting the target variable (Churn) into a binary format
  • Handling any missing values
# Check the data types and missing values
data.info()
# Convert 'TotalCharges' to numeric and handle errors by coercing them to NaN
data['TotalCharges'] = pd.to_numeric(data['TotalCharges'], errors='coerce')
# Check for missing values again
data.isna().sum()

The ‘TotalCharges’ column was initially read as an object data type because it contains some non-numeric values. After converting ‘TotalCharges’ to a numeric type, we found 11 missing (NaN) values.

Let’s handle these missing values by replacing them with the median of ‘TotalCharges’. Using the median is a common practice for dealing with missing values as it is less sensitive to outliers than the mean.

Next, we will convert the ‘Churn’ column into a binary format where ‘Yes’ is represented as 1 and ‘No’ as 0

Lastly, we need to encode the categorical variables. Machine learning models require numerical input, so we can’t directly input the categorical data from columns like ‘gender’, ‘Partner’, etc. We’ll use a method called one-hot encoding to transform these categorical variables into a format that works better with classification algorithms.

 

# Handle missing values in 'TotalCharges' by replacing them with the median
data['TotalCharges'].fillna(data['TotalCharges'].median(), inplace=True)
# Convert 'Churn' into binary format
data['Churn'] = data['Churn'].map({'Yes': 1, 'No': 0})
# Drop 'customerID' as it doesn't provide any useful information for the model
data.drop('customerID', axis=1, inplace=True)
# Perform one-hot encoding on categorical features
data_encoded = pd.get_dummies(data)
# Display the first few rows of the preprocessed dataframe
data_encoded.head()

The preprocessing steps have been successfully applied to the data:

  • Missing values in the ‘TotalCharges’ column were replaced with the median value.
  • The ‘Churn’ column was transformed into a binary format, with ‘Yes’ represented as 1 and ‘No’ as 0.
  • The ‘customerID’ column was dropped, as it doesn’t provide useful information for the model.
  • One-hot encoding was applied to the categorical variables, creating new binary columns for each category.

Now, the dataset only contains numerical values. Lets visualize this data.

Data Visualization

Distribution of Churn: This plot shows the distribution of churn in the dataset. This visualization helps us understand the imbalance in our dataset.  It shows that the dataset is imbalanced, with more customers not churning(0). This is a common situation in churn datasets. Understanding this imbalance is important because it influences how we evaluate our model. For example, if 80% of customers don’t churn, a model that always predicts “no churn” would be 80% accurate, but it wouldn’t be very useful because it fails to identify the customers who do churn.

Distribution of Tenure: This is a histogram that shows the distribution of the number of months that customers have stayed with the company (tenure). This visualization can help us understand the typical customer lifespan in the company.We might find that a significant number of customers have a short tenure, indicating that many customers churn shortly after signing up for the service. This could suggest a need to improve the onboarding process or customer service in the early stages of the customer lifecycle.

 Distribution of Monthly Charges: This is a histogram that shows the distribution of the amount that customers are charged monthly. It  shows that customers who churn tend to have higher monthly charges. This might suggest that pricing is a key factor influencing churn, and the company could consider revising its pricing strategy or offering more flexible plans.

Distribution of Total Charges: This is a histogram that shows the distribution of the total amount that customers have been charged. This gives us insights into how much revenue the company generates from individual customers. If the churn is higher among customers who have a higher total charge, it indicates that the company is losing its potentially most valuable customers. Strategies could be devised to retain these high-revenue customers.

Churn Rate by Contract Type: This is a bar plot that shows the churn rate separated by contract type (Month-to-month, One year, Two year). Customers with a month-to-month contract have a higher churn rate. This could suggest that these customers feel less committed to the company and are more likely to switch to a competitor. The company could consider incentives to encourage customers to commit to longer contracts.

Churn Rate by Payment Method: This is a bar plot that shows the churn rate separated by payment method (Electronic check, Mailed check, Bank transfer, Credit card).  The plot shows tChurn rate varies with the payment method. Customers who pay with an electronic check have a higher churn rate. This could be due to a variety of factors, such as convenience, security concerns or personal preference and would be worth investigating further.

 

Data Modelling

Now we are ready for data modelling.

Let’s continue with splitting the data into features (X) and target (y), and creating training and test sets. Then, we’ll build the Random Forest classifier model, evaluate it and interpret the model.

# Split the data into features and target
X = data_encoded.drop('Churn', axis=1)
y = data_encoded['Churn']
# Split the data into train and test sets
X_train, X_test, y_train, y_test = train_test_split(X, y, test_size=0.2, random_state=42)
# Initialize the RandomForestClassifier model
model = RandomForestClassifier(n_estimators=100, random_state=42)
# Fit the model on the training data
model.fit(X_train, y_train)
# Make predictions on the test data
y_pred = model.predict(X_test)
# Calculate the evaluation metrics
accuracy = accuracy_score(y_test, y_pred)
precision = precision_score(y_test, y_pred)
recall = recall_score(y_test, y_pred)
roc_auc = roc_auc_score(y_test, y_pred)
# Print the evaluation metrics
accuracy, precision, recall, roc_auc

The evaluation metrics for the model are:

  • Accuracy: 0.796
  • Precision: 0.660
  • Recall: 0.474
  • ROC AUC: 0.693

These values indicate that the model’s performance is decent, but there is definitely room for improvement. The recall, in particular, is relatively low, which suggests that the model is not catching all of the churn cases. Precision indicates that when the model predicts a customer will churn, it’s correct about 66% of the time.

Remember that different business contexts might require optimizing for different metrics. For example, if the cost of falsely identifying a customer as likely to churn (and perhaps giving them unnecessary incentives to stay) is high, we’d want to increase precision. If missing customers who are likely to churn is a bigger problem, we’d want to focus on recall.

Let’s interpret the model by examining the feature importances.

# Get the feature importances
importances = model.feature_importances_
# Create a DataFrame to display the features and their importances
importances_df = pd.DataFrame({
'Feature': X.columns,
'Importance': importances
})
# Sort the DataFrame by importance in descending order
importances_df = importances_df.sort_values(by='Importance', ascending=False)
# Display the DataFrame
importances_df

The feature importances indicate how much each feature contributes to the model’s predictions. The most important features for predicting customer churn, according to this model, are:

  • TotalCharges: The total amount charged to the customer
  • tenure: The number of months the customer has stayed with the company
  • MonthlyCharges: The amount charged to the customer monthly
  • Contract_Month-to-month: Whether the customer has a month-to-month contract
  • PaymentMethod_Electronic check: Whether the customer’s payment method is an electronic check

These results make intuitive sense. Customers who have been with the company for a shorter period of time, have higher charges, and have a month-to-month contract are likely at a higher risk of churning.

Conclusion

In conclusion, our model offers a useful tool for identifying customers at risk of churning. However, machine learning is an iterative process, and we can improve the model with more feature engineering and hyperparameter tuning. Furthermore, it’s important to remember that preventing churn is not just about predicting it, but also understanding why customers churn and taking action to improve customer satisfaction and loyalty.
You can find the jupyter notebook and dataset here.

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DATA SCIENCE AND MACHINE LEARNING CASE STUDIES

DATA SCIENCE AND MACHINE LEARNING CASE STUDIES

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Introduction

The transformative impact of Data Science, Artificial Intelligence (AI) and Machine Learning (ML) on diverse industries cannot be overstated. These cutting-edge technologies are revolutionizing the real world and the way businesses operate, making data-driven decision-making an integral part of corporate strategies. DS AI Hub is a platform dedicated to the practical application of these advanced concepts through case studies that effectively bridge the gap between theoretical understanding and practical implementation.

The Practical Side of Theory

Understanding the principles of data science, AI and machine learning is one thing, but seeing them in action is another. The true power and potential of these technologies are revealed through their real-world applications. That’s where DS AI Hub plays a crucial role. It provides an extensive collection of real-world case studies that spotlight the practical implementation of data science, AI and ML across various sectors.

A Glimpse into Multiple Industries

The influence of data science and AI goes beyond the boundaries of industries. They have a transformative impact on diverse sectors, each benefiting from advanced analytics and intelligent systems in unique ways:

Healthcare

AI has revolutionized the healthcare industry with its advanced diagnostic tools and predictive models. These AI-powered technologies have significantly improved healthcare and treatment accuracy, enabling early detection of diseases and personalized treatment plans. With the ability to analyze vast amounts of medical data, AI assists healthcare professionals in making well-informed decisions, leading to better patient outcomes and overall healthcare efficiency.

Retail

Machine learning has transformed the retail sector by predicting customer behavior and preferences. Retailers now use sophisticated machine learning models to optimize inventory management, ensuring products are readily available when and where they are most in demand. Additionally, AI-driven personalized shopping experiences have become a norm, as retailers leverage customer data to offer tailored product recommendations and marketing strategies, fostering customer loyalty by assessing retention and satisfaction.

Finance

The finance sector thrives on the power of AI-driven technologies. Risk prediction models assess market trends and data to identify potential risks, helping financial institutions make informed decisions and manage investments more effectively. Fraud detection systems, powered by AI algorithms, play a crucial role in safeguarding financial transactions by identifying suspicious activities and preventing fraudulent transactions. Moreover, AI-driven trading strategies have reshaped investment practices, providing traders with data-driven insights to optimize their trading decisions and maximize returns.

Logistics

AI and ML have brought remarkable improvements to logistics operations. Route optimization algorithms analyze various factors like traffic conditions, weather, and delivery schedules to identify the most efficient routes for transportation, reducing delivery times and costs. Automated warehousing systems equipped with AI technology enable efficient inventory management, order processing and automated material handling, streamlining supply chain operations and ensuring faster order fulfillment.

Energy

Predictive models powered by AI play a vital role in the energy sector. They forecast energy consumption patterns, allowing energy providers to optimize their resources and plan energy generation accordingly. Additionally, AI-driven energy grids facilitate real-time monitoring and control of electricity distribution, ensuring a stable and efficient energy supply. Predictive maintenance powered by AI helps detect potential equipment failures before they occur, minimizing downtime and enhancing overall energy infrastructure reliability.

Agriculture

Data science has sparked a revolution in agriculture. Precision farming techniques, driven by data science and AI, enable farmers to make data-based decisions regarding crop health, irrigation, and fertilization. Yield predictions based on historical and real-time data help farmers optimize their productivity and resource usage. Disease detection models leverage AI to identify and control diseases in crops, enabling early intervention and reduced crop losses. With data-driven insights, farmers can make informed choices to enhance agricultural productivity and sustainability.

Staying Ahead with DS AI Hub

In the rapidly evolving landscape of AI, ML, and data science, staying updated is critical. DS AI Hub empowers readers by exploring real-world applications through its case studies. This helps them stay abreast of the latest trends and gain an understanding of how these technologies shape industries worldwide.

Whether you’re an aspiring data scientist seeking practical insights for business application, a professional staying up-to-date with industry trends, or an entrepreneur leveraging data for your business growth, DSAI Hub’s real-world case studies are a rich source of knowledge and learning.

Join Us on This Exciting Journey

As DS AI Hub continues to expand its real-world case study library, we invite you to embark on this exciting journey with us. Each real-world case study serves as a source of inspiration, sparking curiosity and enriching your understanding of the transformative power of AI, ML, and data science. We encourage you to reach out to us at contact@dsaihub.com for any questions or feedback as we are committed to delivering valuable insights to our readers. 

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